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Not-So-Scary SEO: How Do I Rank for Multiple Cities?
In our new series that attempts to take the confusion and fear out of search engine optimization and put the power back into the hands of the people, content and social media editor Katherine Raz...
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Not-So-Scary SEO: How Can I Tell Which Keywords My Competitors Rank For?
You can’t generate a list of all the keywords your competitors rank for with the click of a button, but by doing a bit of research, you can create a fairly accurate list of keywords that can inform...
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This Versus That: The Pros and Cons of Social Buttons
In this installment of This vs. That, Katherine Raz and Tim Frick go head to head on social buttons, discussing their impact on marketing and website performance. Social Buttons Make it Easy for...
View ArticleNot-So-Scary SEO: Will Rebranding Hurt Our SEO?
Sometimes companies outgrow their names. It’s a perfectly normal part of the business lifecycle, and at Mightybytes, we’ve worked with a few companies who either underwent a name change or were...
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Not-So-Scary SEO: What Keywords Should I Optimize For?
If you’ve never had to come up with a keyword strategy before, it might seem a bit daunting to have to generate a list of keywords that will drive qualified search traffic to your website. Using Google...
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Does My H1 Tag Always Have to Be Optimized for Search?
Content plays as important a role as design on your website’s homepage. The words that appear on your website not only communicate what you do and what you stand for, they help potential customers find...
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A/B Testing – Create Better Website User Experiences
Want to know what’s really working on your homepage and what’s not? Try an A/B test. A simple method for tracking the performance of any element on a web page, A/B tests can help you make data-informed...
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How to Get the Most Bang for Your Marketing Buck as a Teeny Tiny Nonprofit
Time management is a huge issue for marketing professionals at small nonprofits. Of all the marketing activities that you can do, how do you manage what is possible on the schedule you have, and with a...
View ArticleHow Google’s Latest Algorithm Change Could Affect Your Business
We have long touted Mobile First as a good sustainable web design strategy. Mobile-friendly websites and applications are better for users, better for energy efficiency, and now better for Google...
View ArticleBuilding Integrated SEO & PPC Campaigns
Paid search and SEO should work hand-in-hand, not against one another. But how do you manage a campaign that adjusts paid search budgets once organic rankings are achieved? Mightybytes’ go-to PPC...
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Why You Need a Content Audit (And How to Run One)
If you have a lot of content on your site, multiple authors, and no long-term governance plan, it’s probably time for a content audit. In this comprehensive post we will cover several common reasons...
View ArticleSeven Lessons From Website Redesign Projects
Website redesigns offer great potential to improve your business and meet marketing goals. But these projects also have many moving parts. In a recent panel, leaders from several Chicago organizations...
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5 Ways to Improve Your Digital Strategy
Managing your digital strategy doesn’t have to be a cat-herding experience. Here are several tips—pulled from a recent digital marketing event at Mightybytes—for staying on top of your goals....
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Using Web Content Accessibility Guidelines to Improve Your Website
In January 2018, new U.S. regulations will take effect for making federal websites accessible to people with disabilities. But what does that mean for the rest of us? In this post, we explore how you...
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